Some of us get lucky and our practice naturally evolves into the practice of our dreams. Some of us, however, don’t get so lucky. Our practice becomes a source of stress, that never seems to be doing as well as it should be, and we can’t wait to retire.
If you feel like the latter, we have some good news for you: it doesn’t have to be that way. Here are three simple steps that can help you turn your practice into the practice of your dreams. They can help you grow bigger and faster, change more lives, and become a practice you can’t wait to go to every morning.
1. Establish a vision.
If you don’t know where you want to go, how will you know what you need to do? That question is why the first step to building the practice of your dreams is to establish a vision.
For example, if your vision is to double the number of patients you treat each month, you know you will need strategies to attract more patients. Such strategies could be in-house adjuments—making sure every patient who calls schedules an appointment, making sure every patient schedules another appointment before leaving, or making sure the family members of a patient all have appointments scheduled. They could also include outside services, such as new marketing efforts.
2. Share your vision with your team.
Your team runs your practice while you’re away. If you can’t rely on your team and rest easy with the knowledge that they know your vision and their role in helping you achieve it, you’ll have to be in the office all of the time. That’s not a healthy business model.
Share your vision with your team. Let them know how important they are to that vision and why the vision will help everyone—them, your patients, and you. By doing so, everyone will know the destination you want to get to, together, and can make better decisions to help lead the practice in that direction.
3. Get your team excited to achieve your vision.
Even if your team understands your vision and their role in achieving it, they won’t be motivated to help you achieve it if they don’t share your motivation. They need buy-in. They need to want to achieve the goal as well. While sharing why the destination with everyone is important, we must do more.
One way to get them excited is by having them establish their own vision for their personal and professional lives. Help them make vision boards. A vision board is just a simple poster of sorts where they can pin pictures of things in their vision. Give them a place to hang their vision boards.
Remember, they’re people too. While you have a vision of where you want your practice to go, they have a vision, too. They have a vision for where they want their lives to go. Once team members create vision boards, craft rewards and compensation structures that help them achieve their vision as they help you achieve yours. For example, if you have a team member who loves to golf, you could gift them a set of custom irons as a bonus for hitting a productivity goal. If a team member dreams of affording a family trip to London, talk with them about how you can’t wait for them to send pictures back from London. Have them put pictures of the sites they want to visit on their vision boards and tell them you are excited to replace those cutouts with pictures of them and their families at those sites.
Are you building your dream practice?
What would your dream practice look like? How much do you work? How much money do you make? Do you have a big team or small? If you don’t know, take a few minutes to establish a vision for your practice that would get you excited to go to work. Then share your vision with your team and help your team members establish their visions, too. You’ll be well on your way to building your dream practice.
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