With so many messages shared on social media, it can be hard to stand out. Literally billions of people are online. Our social media feeds are busy. Posts can easily get ignored or lost in the shuffle.
With all that noise, practices can easily give up, thinking it’s too late for them to make a splash. But many practices, new and old, are growing their social media presence every day. It can be done. But you can't just post anything and expect your following to grow.
Jackie Brown of Golden Proportions Marketing shared three tips with us to help you. And the best part is you can do these three things today. They're free and easy.
1. Show off your office.
Take some pictures around your office. Do a quick video tour. Walk through your office, inside and out. Do you have a nice view? Show it off. Do you have luxury amenities? Let people know. Walk through your safety procedures. Give people an inside view of what your office is all about.
New patients want to see what your building looks like on the inside and the outside. And your existing patients want to know if you've still got that velvet Elvis hanging up in the hallway.
2. Like other businesses.
Remember, Facebook is a popularity contest. And for practices, it's a local popularity contest. So, how do you win a popularity contest? You get more people to know and like you. How do you get people to know and like you? You reach out to them.
Get to know small business owners in your community. Ask them about their social media. Tell them you want to follow their pages to support them and keep up with what's going on in their world. They will likely reciprocate.
Reach out to them on social media, too. Sign in as your page and message them. Like their pages from your business page. You can learn how to like a page as your page on Jackie's training she shared with us if you don't know how to do that.
3. Have fun.
Show us what you guys are doing in the office. Are you having a staff birthday? On a nice summer day or you're going out in the parking lot and grilling? Show us those things. We want to see the human side of your office so that it's not so clinical and maybe scary for some people.
What are you sharing on social media?
If you're only talking about dental work, you're missing a huge opportunity. You can easily stand out from other practices by doing these three simple things.
If you need help, join thousands of dental colleagues in the Dental Hub 360 Facebook group working together to help each other thrive.