A dental practice is a multi-faceted mechanism—it’s almost like a machine. In order for it to function to its utmost capacity, a lot of different gears must be operating smoothly. And in a dental practice, those gears need to do so while being put under enormous pressure.
In a dental practice, the members of the dental team are those gears. They’re under enormous pressure on a daily basis, with the livelihood of patients constantly dependent upon them. And no matter how hectic things get, every team member needs to always be firing on all cylinders. They need to be the type of gear that operates smoothly despite the pressure.
You can turn your team members into star players who keep your practice in good shape. Thorough training can equip them with advanced skill-sets and enable them to deliver state-of-the-art dental care. Offering incentives will encourage greater efficiency from them (whether they be monetary—like a raise or bonus—or a reward like a ticket to the next Smiles at Sea cruise). Being a strong leader and keeping their morale up will help them stay strong even during the most turbulent of times.
However, there are four components of a dental practice that are so vital for its health that it can’t operate without them. Without these four pieces of the puzzle, a dental practice will fall apart no matter how smoothly its gears operate.
So, if you’re interested in learning what those four components are, then keep reading.
1. Good Organization
Without good organization, our teams lack proper support and direction. We have no way of telling whether tasks are being performed. If the systems and processes for our practice aren’t stored in a secure, central location, where everyone can easily find them, we can run into a lot of trouble.
Keeping organized with old-school techniques like filing cabinets is a recipe for disaster. If you want to keep your practice organized, consider using apps that can help you keep organized. Don’t risk losing a file or spending hours sifting through documents in search of one.
2. Efficient Scheduling
Scheduling is one of the most difficult parts of running a dental practice. Front office team members seldom get enough credit for it. But with some brainstorming, you can adopt creative strategies that ensure your scheduling is efficient—color-coding, block-scheduling, etc. It’s tough to schedule clients in a dental practice when cancellations and no-shows have to be taken into account, though. Regardless, it’s up to our front office team to structure the schedule well. That way, we’re able to see as many patients as we can each day.
Well-structured scheduling helps us to efficiently and effectively change lives on a daily basis without either getting overwhelmed or falling behind and not meeting our bottom line. Whether you want to implement an entirely new strategy to change how you schedule or make some simple yet effective changes is up to you, but you can’t have a healthy practice without efficient scheduling.
3. Effective Marketing
Most practice owners went to dental school, not business school. So, understandably, the business aspects that come with running a dental practice—i.e. marketing—don’t come easily to them. But effective marketing is a necessity for any successful dental practice. If a practice owner wants their practice to be healthy, they must ensure their marketing is effective.
Whether it’s delegated to a dental marketing company or kept in-house, there are tons of ways to make your marketing more effective. So, make sure you’re taking the time to plan marketing campaigns thoroughly by asking yourself the right questions and deploying the right strategies.
4. Communication Skills
We might have our fingers in our patients’ mouths for the most part but, believe it or not, good communication skills are integral for the health of any dental practice. If your dental team doesn’t practice proper social etiquette when conversing with patients or when conversing with each other, problems can arise.
You won’t be able to increase case acceptance if your team member doesn’t have the right communication skills; patients won’t want treatment if it isn’t presented with amiability and explained in layman’s terms. If your front desk team can’t handle phone calls well, patients won’t schedule treatment. If your team doesn’t get along, that drama can really dampen morale and hinder productivity.
Is your dental practice in good shape?
Don’t put in all that work on developing your team and refining the gears when the nuts and bolts of your practice fall apart and make it all worthless in the end. Make sure these four components are strong aspects of your dental practice, and you should be in good shape.
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