Covid-19 may have set many dental practices and small businesses back. But that doesn’t mean there isn’t room for improvement and potential for growth. Now is a better time than ever to really refine the nuts and bolts of your practice behind the scenes.
One of the biggest components of any business—big or small; dental practice or not—is marketing. And, while preparing and planning any marketing campaign takes place behind the scenes, good marketing is all about flying your flags proudly in a way that makes patients want to stroll through the doors of your practice rather than the doors of the practice located down the street.
So, if you want to grow your practice and get more patients in your chair, then consider these four simple marketing strategies:
1. Post personal content on social media.
Posting personal content on social media will help non-dental professionals (i.e. patients) to relate to your team on a human level.
Let your patients in behind the scenes through social media. Show them you aren’t the run-of-the-mill, corporate practice looking to make money. Patients might think you only care about getting business, not changing lives. As dental professionals, we know that’s the furthest thing from the truth.
So, make it clear that you’re passionate about providing treatment for patients because they both need and deserve it. Help those patients realize that you’re not just dental professionals—your staff members have families, hobbies, and lives that aren’t so different from their lives.
In addition, be responsive. Have a team member, or yourself, consistently check your social media page for any messages, comments, posts, etc. Make the customer feel that their voice is heard if they reach out to your practice through a social media platform.
2. Encourage your patients to leave reviews online.
It would be great if every patient that walked through our practice doors would leave us a positive review online. In a perfect world, they would. But in the real world, we’re lucky to get them. It’s not because patients are unimpressed by our dentistry. It’s usually because they simply don’t think of doing it.
That’s why it’s up to your team to remind them to do it. When patients are leaving your office, have your front desk team members ask them how their treatment went. If they rave about their experience and talk about how satisfied they are with the treatment your team provided, then have your front office staff members go ahead and ask them to leave a review online.
Patients who are happy about their treatment won’t only be more willing to do it than a patient who was indifferent toward their treatment. Since they’re so happy, their review will surely be a positive endorsement of your dental services. And that raving review will make prospective patients more interested in your practice. People who are looking for dental treatment often surf through Google and read the reviews of local practices that can provide it. When they find positive reviews about your practice by doing that, they’ll have confidence that your practice is the best one suited for them. They’ll think of you first when they take action to get the smile they deserve, relieve themselves from any oral pain, or prevent periodontal disease.
Last but not least, don’t forget to respond to these reviews. Let the patients know that their voice is heard. Let them know that their time and effort in writing that review didn’t go unnoticed.
3. Get active in your local community.
Sponsor a local sports team. Attend a 5K. Sponsor it, endorse it, or do whatever you can do to get active with any events in your area.
There are many dental practices in each community. Many of the people who attend these events may have never heard of your practice. By getting active in an event like a 5K, or by involving yourself in any aspect of the community, you’ll reveal your brand to many people who might otherwise never discover it.
Patients who know you care about your community and are active in events they participate in will make them want to come into your practice. Or, at the very least, doing so will bolster the reputation of your dental practice in the eyes of your local community.
4. Remind patients about their appointments.
Broken appointments and no-shows can make or break a dental practice. You might have a great case acceptance rate, but does every patient that accepts treatment actually get it? If not, this can really put you behind on your productivity goals.
A simple fix is to have your front desk remind patients about their appointments by calling them on the phone. That way the patients can either cancel in advance—and that space in the schedule can be filled—or they’ll remember to come in.
Life gets busy, and dental appointments can easily be forgotten. Patients will really appreciate a nudge from your front office staff that reminds them to come in for treatment.
What marketing strategies do you use to grow your practice?
There are so many marketing strategies out there. And marketing can be the tool that makes your practice grow into the practice of your dreams. These are only four, but there are plenty more. What strategies do you have? Let us know in the comments section below!
And, if you want to connect with other dental professionals and discuss marketing tactics, then join the Trapped in an OP Facebook community where dental professionals are working together to support each other in business and in life.