The Social Network for Dentistry
Have you ever had a job where you walk in and the atmosphere is off? There is often a clear line between the superior and the subordinates in these situations. This is what causes the strict tension in the workplace. For your practice to thrive, you need to create an open environment where everyone is…
Marketing funnels are one of the best ways to grow your dental practice. With funnels, you can get potential patient’s contact information and directly target specific needs. If you want to focus on getting new patients who need implants, creating a specific marketing funnel for them is the best way to share the value you…
When it comes to marketing, many dental offices outsource for different reasons. While this is normal and even beneficial for some practices to be able to focus more on their patients, there are some areas of marketing that should be done in-house. There are many marketing techniques you can start doing in your practice today…
Having an impressionable social media presence is important now more than ever for a dental practice. An engaging post can help grow your practice immensely. Many businesses are busy focusing on their patients and finances, and don’t really have the time to be planning out social media posts. But what many people don’t realize is,…
Have you ever wanted to connect with dental professionals and get buy-in from other experienced specialists? You would be able to better serve your patients if you had more connections and input from dentists around the world. That seems like a lot of work, though, doesn’t it? It doesn’t have to be. It’s as easy…
When running a business, communicating effectively with your team members is essential. If you don’t have the best communication skills within your team, your practice will end up paying the price. Your office will run much smoother if everyone is on the same page. Your patients will notice a disorderly team and will feel less…
Even if you aren’t working at a pediatric dental practice, you will likely have to adapt to caring for toddlers. Having the skills and knowledge to deal with scared, irritable children will help grow your practice. Using toddler psychology to gain trust and cooperation during the hygiene visit is the key to developing a great…
When marketing your practice, the offer you make is critical to the success of your campaign. You can target the right audience and reach the right people. But if your offer isn’t attractive, patients won’t move forward. They won’t be adequately incentivized to do call your office. If your marketing campaigns are underperforming, take a…
Decades ago, dental marketing was simple but inefficient. You didn’t have many options. You promoted on radio, TV, through flyers, and in the phone book. Your patients referred family and friends to you. And some practices did local networking and sponsorships to build brand recognition. When you decided to market your practice, it could be…
Over the past several years, practices around the country have used targeted dental marketing strategies to grow their practices. From general patients to high-value implant patients, dental digital marketing can help you attract patients to your practice on auto-pilot. Before you launch a dental marketing campaign, however, make sure you know what patients you want…
With so many messages shared on social media, it can be hard to stand out. Literally billions of people are online. Our social media feeds are busy. Posts can easily get ignored or lost in the shuffle. With all that noise, practices can easily give up, thinking it’s too late for them to make a…
One of the best ways to improve the profitability of a dental practice is by increasing the number of high-fee procedures you perform. With greater profits comes much more freedom for your practice. You can be more proactive about choosing the direction of your practice. You can invest in systems, processes, and training for team…
Nick Pavlidis