Cialdini's 6 Principles of Influence & Persuasion

Course Description
Why do people say No to us? Why don't our patients call us back to make their next appointment when they said they would? Why do they no-show on us? In this introduction to Dr. Robert Cialdini's 6 Principles of Persuasion & Influence you'll learn how certified trainer, Dr. Christopher Phelps used these Principles in his practices to decrease costly no-shows, get more patients to pay today, increase referrals and significantly increase his case acceptance.

Course Objectives
In this workshop you will learn:
The Six Universal Principles of Persuasion that have been scientifically proven to make you most effective and your practice most successful.
How Dr. Phelps CMCT, Cialdini Method Certified Trainer has used these principles in his practices to increase referrals,
Decrease no-shows, Increase case acceptance, increase referrals and more!

Author Bio
Dr. Christopher Phelps is a general dentist, Amazon best selling author, and entrepreneur with an active private practice in Charlotte NC. In his first 7 years of practice, he grew the revenue of his practices by a factor of 10X going from 1 practice location to 4 locations. After selling two of those offices for profit, Dr. Phelps focused on maximizing the capacity of his remaining 2 practices and had 2 consecutive years of $1,000,000 revenue growth at each of the two practices, effectively collecting with 2 offices what he had collected when he owned 4 offices. A major part of this success was the Call Tracker ROI and Golden Goose Scheduling programs he developed out of his own marketing needs and issues. With it, he was able to increase his new patient numbers from 60/month to averaging over 300/month; all the while decreasing his marketing expenses by 74%. In addition, Dr. Phelps is a Cialdini Method Certified Trainer (CMCT) and an expert in how to use the science of influence and persuasion to solve the problems in the dental practice.

AGD Subject
550 Practice Management and Human Relations

Watch and learn for free. You have the option to purchase CE credits at the end of the course


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