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What works well for us is having our front desk ask “How did you hear about us?” If they say “online” we ask.. was it Facebook, was it an ad that popped up while you were browsing on the web?” From there, they give us a clear answer and we track it in our practice management software.
I find a more major roadblock to be:
- that the ads for services such as Invisalign, Implants and Cosmetic Dentistry are not written to bring in those who are ready to get started today or they bring in patients who can't fit the minimum payment.
- many are not targeting the ads to be seen to those who have high net worth and high home values or those who have previously engaged with your page or who have been to your website.
- once the person calls the office, the team doesn't know what to say on the phone or they don't know how to close those BIG cases when the patient comes in.
We started tweaking and testing few things last month and generated an additional $70K from our online efforts.