Dr. Holmes –
What would you recommend as the best call-to-action for each objective, and what type of content would you direct viewers to for each ad objective?
I know you’ve mentioned before you don’t like the Facebook lead forms since you like to control the message and lead process.
So I would imagine the call-to-action on the Facebook ad vs. the call-to-action on your landing page and/or email sequence might be slightly different as you're dealing someone further along on in your funnel.
As an example:
- You might have a “Learn More” call-to-action on your Facebook ad promoting a specific procedure, which directs them to a landing page.
- On the landing page, there's a “Sign Up” call-to-action, which opts them into an email sequence about the benefits of the procedure.
- Then the emails each have a “Book Your Consultation” call-to-action, which directs them to your LocalMed scheduling widget.