Home › Forums › Marketing › SEO › When it comes to SEO: measure twice, cut once. › Reply To: When it comes to SEO: measure twice, cut once. Justin MorganParticipant @justindentalmarketingguy-com June 21, 2018 at 2:41 am #1524 Not usually. It can be a good idea to test AdWords to see how well your website converts search traffic. This can be an eye opening experience.