How Social Media Marketing Can Broaden Your Reach for Your Dental Practice

Social media marketing is one of the most effective ways to connect with new patients in your community. 

If you want to broaden your audience reach, social media is a great option. There are so many platforms today so it can be confusing trying to navigate each one. Here are some of the top social media platforms that can help you market your dental practice. 

1. Facebook

Facebook is often one of the first social media platforms businesses use to market and advertise. This comes as no surprise because Facebook offers a lot of integrations and tools that make it easy to build and promote a campaign.

One helpful tool Facebook offers is creating a business page. You can fill in all of your practice’s information like your business phone number, your location, and a bio explaining who you are and what you do. Upload a high-resolution image of your logo for your profile photo so you are easily identifiable. 

Utilize Facebook’s marketing tools that will help your patients find you easier. You can “pin” a post to the top of your newsfeed which will bring your followers' attention to it. Another beneficial feature is “boosting” your post. This allows you to target a specific audience, and since you are marketing a dental practice, you’ll likely want to target based on location.

These are just a few of the many marketing tools Facebook offers. You can also track your performance, audience engagement and schedule out posts based on peak performance times.

2. Instagram

The most important step to using Instagram to advertise your practice is switching your profile to a business account. This will give you access to important features like insights which will help you track and analyze your engagement, ads, primary and secondary messaging, contact information, and a call to action button on your profile page. 

Post with your ideal patient in mind. What do your patients have questions about? Post about what interests your patients the most.

Utilize Instagram stories to connect with your followers. Show off your office or a new tool you got. Post polls and quizzes that will engage your followers.

Instagram ads allow you to directly target an audience through location, demographics, interests, or even behavior. 

3. Youtube 

Using videos to captivate your ideal patient’s attention is wise. Youtube marketing is mainly used to send viewers to your business website or other social channels. This can be attained by adding links to your channel. 

First, you’ll want to create videos about your practice. This can be giving informative speeches about your specialized area of skill, showing patients how to self-care after various procedures, or partnering with other healthcare professionals to share valued information. You can even use those videos on your other social media platforms. 

Make sure when you are creating a title and caption, you are optimizing keywords for SEO. This will ensure that your video is one of the first to pop up.

Figure out what your patients are interested in and make videos in response to that. Take note of questions your patients ask and make relevant and intriguing videos.

4. LinkedIn

LinkedIn is a one-of-a-kind social media platform. Its main purpose is networking. In order to use LinkedIn for marketing purposes, you’ll want to create a LinkedIn page.

This will help you connect with other dental professionals. When promoting with LinkedIn ads,  you can choose from sponsored content and messaging, or text and dynamic ads. 

Utilize LinkedIn’s campaign management tool to create, manage, and analyze your campaign’s performance.