With so many options for improving dental practices and so much on our plates, it can be hard to even know where to start. In The Business of Dentistry Facebook group, Dr. Nathan Ho asked the community of well over 17,000 members to name one thing they learned and implemented that helped their practice significantly.
Here are ten things leading dentists shared that helped significantly improve their practice.
1. Create a clear vision.
If you do not know where you are going, how will you know what to do in your practice? Anissa Holmes shared the value of creating a clear vision of where she wanted to be in one, three, and five years. When you create a clear vision, you can reverse engineer how to achieve that vision to build the practice of your dreams.
2. Build a great team.
Building a great team is one of the best ways to improve your practice. Building a great team from the front to the back and training them well is the best way to grow. A great team impresses patients. It ensures a smooth operation. It helps retain patients and earn referrals. Building and training your team is a wise investment for any practice.
3. Get clear with expectations for your team.
Team members are not mind readers. If you want something done a certain way, take the time to walk them through exactly how you want it done. Document the process with them. Have them write down all the steps. This will build practice systems and processes and ensure consistency in tasks performed.
4. Graph practice numbers.
If you are only generating lists of numbers, it is hard to spot trends or understand why numbers are improving or worsening. Putting your numbers on a graph lets you quickly know exactly how your practice is trending.
5. Hire a coach.
Many dentists have a hard time staying consistent and persistent with their practice growth. A coach helps you keep on track and stay accountable.
6. Hire slower and fire faster.
Adding a new team member is a big decision. It is hard to understand how a new team member will integrate into your practice in only one interview. A bad fit creates a negative ripple effect throughout your practice.
Letting a toxic team member stay on your team creates similar negative effects throughout your practice.
Hiring slower and firing faster is best for everyone. Your patients interact with a stronger team. You get better support. And your team strengthens to better support each other.
7. Focus on improving practice culture.
Create a company mission statement and list of core values. Doing so keeps the culture consistent and ensures every team member is on the same page.
8. Take more time off.
When you are just starting to work on your practice, it can feel impossible to take time off. Never taking time off is a surefire way to burn out, however. Be creative and intentional with your scheduling, and you can start to take longer weekends and even weeks at a time. You will return with fresh perspectives and renewed energy.
9. Be honest with patients about their teeth.
Our job is to help patients improve their mouth health. The only way that will happen is if we are honest with them about where they are and how we can help them. We need to tell patients the truth about their conditions and how we can help them. We can truly transform lives by making sure patients get the care they need.
10. Share social proof of your authority.
Decades ago, word of mouth and traditional marketing earned us more patients. Today, we can easily share social proof to attract new patients and earn extra touchpoints with existing patients. Things like copies of online reviews, large social media followings, and written or video testimonials offer strong social proof. Whenever you receive an accolade or other form of proof that you are an authority, share it. Add it to your website. Display it on your office walls. Share it on social media. Sharing social proof lets other people know your patients are happy.
What is one thing you have implemented to improve your practice significantly?
Knowledge is important but taking action transforms practices—and lives. What is one thing you have added to your practice recently that has helped you in a significant way? Join The Business of Dentistry Facebook group to support and get supported by more than 17,000 dental professionals.