The Delivering WOW Dental Podcast
This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the “Top 25 Women in Dentistry” by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 50,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice’s culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of “Raving Fans”. Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Dr. David Moffet, Mike Michalowicz and John Lee Dumas, to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.
In this solo episode of the Delivering WOW Podcast, I explore whether or not practice owners should share numbers and even personal expenses with their team.
Sharing practice numbers with certain team members is a great way to increase trust and empower the people you work with every day. After all, when more people in your team are aware of the numbers, it makes it easier to reach new milestones, smash goals and even grow your practice.
However, knowing which team members to share this valuable information with and what numbers you should share with them can be difficult. Listen in to discover what numbers to share with your team and how sharing numbers with certain team members can help increase profits.
In this episode, I discuss:
- Why you should share your practice vision and numbers with your team
- The role of an office manager
- Important practice numbers to share with your team
- How to calculate your practice’s profits and manage your cash flow
- Tips to help hold your team accountable for meeting practice goals
- Why you should share a percentage of profits with your team
Do you want to grow, scale and market your dental practice, FAST?
The Delivering WOW Platinum Mastermind Program is the #1 program for dentists and teams to help scale and market their practices to new heights.
Inside of this Game-Changing Program, you will learn unique practice growth systems, how to manage your time, the best strategies for building a Rockstar Team, how to market your practice and so much more…PLUS…you’ll get NEW practice marketing campaigns every single month!
To find out more about the Delivering WOW Platinum Mastermind Program, click here!
To find out more about this episode and to explore other episodes click here.
This week I’m reflecting on my time at in Boise at a Mastermind with MY inner circle.
There were some of the most incredible entrepreneurs at the event and I wanted to share my takeaways with you from those last few days.
Just being surrounded by all these inspirational people who share your goals, have beliefs of what is possible and have overcome obstacles was truly inspiring. Their stories really hold us accountable and ensure we are also going after our own goals.
One of the mastermind group, Thomas Shipley, Co-Founder and CEO of Atlantic Coast Brands, said something that was so true. Surrounding yourself with knowledgeable, successful people who are willing to share their success stories and their fails, enables you to “collapse time frames” and “collapse the learning gap.”
It’s all about growing together rather than learning on your own. Don’t go at business alone. Find an easier path to success by reaching out to those people who have the knowledge and experience that can help you. Find out more on episode 154 of the podcast.
In this episode, I discuss:
- How surrounding yourself with knowledgeable, successful people can help you grow as an individual and elevate your business
- How I have used the power of masterminds for my own success
- How our members have undergone inspiring transformations by doing our Marketing Practice Growth CHALLENGE
- Drawing on the strength of others to level up on your knowledge and grow your business
- How to take your practice to the next level and take care of your team
- How you can find an easier path to success by reaching out to those people who have the knowledge
Are you fed up of going it alone and want a shortcut to success?
Find out more about the Delivering WOW Platinum Mastermind and Marketing and Practice Growth CHALLENGE
I recently went to a local jewelry store with my daughter to pick out a birthday present for her friend. I thought it would be a great opportunity to find out what she would like for her own birthday. As she was looking, I told the sales-person to put whatever she liked aside. Then I would come back and pay for it.
However, when I went back to pick up the items and the sales-person who was helping me checked the reserve section they couldn’t find the jewelry my daughter had picked out.
After searching the entire store, the sales-person said that sometimes people don’t come back so they put the items back. My surprise was ruined. The owner then steps in saying “The next time we have an item to be reserved, what I want you to do is just give it to me and I’ll put it into the safe myself.”
This is something that I see happening in our dental practices. As the owner of a business it can be easy to just step in and “do it yourself.” But, if we want to level up in our leadership, we need to stop saying things like “I’ll put it in the safe myself.”
You can’t grow and scale your business by doing everything yourself. So, don’t be like that jewelry owner. Become the business owner that empowers your team and put processes in place that will help you build your business. Find out how on this episode of the podcast.
In this podcast episode, I discuss:
- Why a 'do it yourself' attitude is taking focus away from your business
- The importance of empowering your team to be problem solvers
- Why it is important to your business' success to make your team members effective leaders
- Why you need to elevate and delegate to get you to the point where you no longer need to do it yourself
- That to elevate your business, you need that skill-set and knowledge of how to delegate
For more information and to explore other episodes click here.
It’s with great pleasure that I get to introduce my latest special guest on the podcast, Ryan Vet. With his can-do attitude and his positive vibes, he’s the perfect person to discuss creating experiences worth sharing with you all.
Ryan Vet is an international speaker, author, entrepreneur and investor. You may know Ryan from his writings in Forbes or Dental Economics or at speaking at a dental meeting near you.
He has devoted his life towards inspiring others towards a positive change. A fun fact many people don’t know about Ryan is that he’s a trained sommelier.
On the podcast we discussed:
- Ryan’s professional background and how he became an entrepreneur
- How to create experiences worth sharing
- Taking ordinary opportunities and transforming them into extraordinary experiences
- Why you should walk in the shoes of your patients
- How to create your own business identity
- The importance of cultivating culture
If you just can’t get enough of Ryan, then he’s got a book coming out in November 2019 called Cracking the Millennial Code where he shares how to motivate and manage millennials.
For more information and to explore other episodes click here.
Once you have an Office Manager that really steps into their role, amazing things happen.
This week I dive into how to empower your Office Manager, and place them in the role of a Chief Operations Officer (COO). And, it doesn’t take much to make this change. In fact, it only takes the leap to be open and trusting enough to reveal your financial comings and goings.
Your COO, to truly take a decision-making role, needs to understand the difference between revenue (collection, production, hygiene-per-visit) and profit. Remember, profit is not your salary. It is what’s left after you’ve taken your salary.
If you have a COO that knows the full picture of your business finances, they will spontaneously generate solutions to cashflow problems that crop up. Believe me, it feels so good to have someone in your corner, helping you think about the bigger picture. But, that is only possible if you share everything needed to evaluate the health of your business.
On the podcast we cover:
- Why you should treat your Office Manager as your Chief Operations Officer.
- How to define the Office Manager role with specific accountability.
- The story of my first business - a lemonade stand - and how my mom taught me what profit means.
- Why it’s crucial to separate your salary from your business’s profit.
- Getting your scheduling coordinator excited about their calls with patients by imparting the right skills and systems.
- The importance of your Office Manager understanding profit and your practice’s financial health.
- A story of the last time my Office Manager made a very helpful and proactive evaluation to help solve a cashflow problem.
For more information and to explore other episodes click here.
I recently had somebody reach out to me for advice on training new team members. This doctor was feeling frustrated because they had just hired a new team member and they found themselves having to repeatedly tell the new hire what to do.
I understand that hiring someone new and training them over and over again can be super frustrating and time-consuming, which is why I wanted to talk about the steps you can take to get through this process much quicker.
In this episode of the podcast, I reveal why so many dentists struggle to train new team members and what you can do to document your practice’s processes so that you don’t have to keep repeating yourself every time you welcome new team members into your practice.
In this podcast episode, I discuss:
- A lesson we learned at my practice when it comes to developing new processes for the future
- Why it’s so easy to get frustrated with new team members
- How to document your practice’s processes and save time training new team members
- Why you should create training videos and use them for onboarding new staff
- The importance of providing clear guidance and direction to your team
If you want to listen to the full podcast episode, click here.
On this episode of the Delivering WOW Podcast, I’m thrilled to be joined by Dr. Paul Etchison, who reveals the secret to building a powerful dental team and preventing employee turnover.
Dr. Etchison is the author of ‘Dental Practice Hero: From Ordinary Practice to Extraordinary Experience,’ which details how dentists can grow startups to $1m in collections the first year, how to destress the day to day running of a practice and how to become a leader that influences practice culture so positively that practice growth becomes organic.
Dr. Etchison owns a large office in the Chicago suburbs and only does two days/week clinical dentistry. He is the host of the Dental Practice Heroes Podcast and during my conversation with him, he talks about dealing with team power, culture and running a great practice. Paul’s existing practice in Chicago is likely to collect a staggering $4.5 million in collections this year. If that’s not enough, Paul has never lost a single team member throughout the eight years his practice has been running, which means he has zero employee turnover.
On the podcast, we discuss:
- How Dr. Etchison got into dentistry and started his own dental practice
- Why Dr. Etchison has experienced zero turnover and what he attributes that to
- Tips for hiring the best team members no matter where you are positioned
- How to grow demand for your services and why block booking is so beneficial to your bottom line
- The importance of creating an amazing patient experience and getting referrals from your existing patients
- How to keep your team happy, engaged and accountable for practice growth
To find out more, and to discover other episodes click here.
If you want to scale your practice, you need to believe that you can. You also need to have a great team that you can trust to help you achieve practice goals and work together to build a successful and profitable dental practice.
On this solo episode of the Delivering WOW Podcast, I talk about the true power of belief. Over the years, I’ve seen some practices grow by up to 70% and many members inside the inner circle of the Delivering WOW’s Platinum Mastermind group have experienced amazing practice growth too.
When you peel back the layers and really think about how all of these practices managed to grow so fast, it all comes down to the power of belief. They believed in themselves, their team and their practice. It was that inner belief that steered their decisions and helped them to achieve their dreams, both inside and outside of their practices.
In this episode, I discuss:
- Insider secrets that have helped practice owners grow their practice
- The importance of having the right people in your practice
- Why belief is so powerful and a crucial part of being able to successfully scale your practice
- How to change your perspective by telling yourself empowering things that will motivate and inspire you to hit your goals
- Why having belief in yourself, your team and your practice is so important and shouldn’t be overlooked
For more information and to explore other episodes, click here.
Do you want to improve your confidence with endodontics? My guest on this episode of the podcast, Dr. Sonia Chopra, DDS, is a practicing endodontist who has made it her mission to help dentists improve their confidence with endodontics and their patients’ experience.
Dr. Sonia is the Founder of Sonia Chopra, DDS and E-School, an endodontic-focused community for dentists seeking to perfect their skills, improve their practice and enhance their patient care. Sonia was born without eight teeth and is no stranger to cavities, implants, and bridges. She always knew she was meant to become a dentist. It was like she was born to help people and with her own dental troubles ripe in her memory, it was easy to put herself in the patient’s chair and understand exactly how her patients felt.
But it wasn’t until an endodontist finally relieved Sonia of a months-long infection through a root canal that she understood the importance of saving teeth. Dr. Sonia firmly believes that the power to keep your patients healthy and happy — and out of such agony — lies within you and your commitment to deepening your understanding of endodontics.
In this episode, we discuss:
- Sonia’s personal dental troubles and how she found her way into dentistry
- Why general dentists need to educate themselves and get better at endo
- Challenges that dentists (and their patients) face due to a lack of endodontic knowledge
- How Dr. Sonia’s “E-School” can help you build your endo knowledge and enhance patient outcomes
- What you can expect to learn from E-School and why it’s so important for general dentists to get better at endo
- The difference between the independent and coaching version of the program
Dentists face a lack of endodontic resources, which means you’re losing patients every day. If you want to enhance your endodontics training and provide better care for your patients, you NEED to enrol in E-School: Online Endodontic Continuing Education for General Dentists, an online endodontic course by Sonia Chopra, DDS.
To learn more about this course and how Dr. Sonia Chopra is helping general dentists like you perfect their endo skills, you can visit Dr. Sonia’s website.
For more information and to explore other episodes, click here.
When it comes to evaluating a practice’s success, most practice owners focus on production or collections. However, what really matters most is profit, which is why I’ve invited Jay Glazer and Howie Friedman from Crazy Dental Prices onto the podcast to chat about growing your practice so that it’s as profitable as possible.
Crazy Dental Prices is a DC Dental company and a members-only service that gives dentists access to a range of brand name products at the cheapest prices – guaranteed. The team at Crazy Dental prices reviews competitive dealer pricing and consolidates the information on its website, offering an unparalleled online shopping experience.
If you’re a dentist who wants to spend more time treating patients and less time negotiating for the best-priced supplies, Crazy Dental Prices will help you to reduce overhead while improving the quality of care that your practice delivers to its patients.
On the podcast, we discussed:
- How Howie and Jay started and what lead them to Crazy Dental Prices
- What Crazy Dental is and how they can match the lowest price on each item in the dental market
- Tips to generate higher profits and cut your overhead
- How to cut expenses and relocate budgets to areas that can help grow your practice
- How vendors convince you to pay more for dental supplies and how to spot the signs
- Why it’s so important to invest in yourself, your education and your practice
- How to join the Crazy Dental Price Club
Would you like to sign-up to become a member of Crazy Dental Prices?
If you have any questions or would like to find out more about Crazy Dental Prices, email email@example.com and use the promo code WOW10 at checkout for 10% off your order!
For more information, head over to: deliveringwow.com/146
Hi guys, and welcome to another episode of the Delivering WOW Dental Podcast. I actually wanted to come and talk to you guys about hygiene reappointment rate. So that is the number of patients, or the percentage of patients, that have a next appointment scheduled for dental hygiene. Now, what's been really interesting is I am going through Q3 planning with our inner circle, and we've got a few new people that have just joined our inner circle, and a few of them are really rocking their hygiene reappointment percentage, and we had a few that are not quite there yet. And what's really interesting that I tell people is that there's always going to be something that you're focusing on. You might be focusing on learning how to do a new service, so you're taking CEs, right? You might be focusing on creating a process for how you answer the phones, right? So there's things that you're going to be focusing on, and because you're focusing on that, you're not even thinking about other things.
But, however, once you have processes in place, or you have a coach or your mentor, or you have tools, such as scorecards, to be able to look at things consistently, that's when change can really happen, right? And so I wanted to talk to you guys about a simple and easy process to be able to have consistency with your hygiene reappointment rate. Now, why do we want to do that? The reason why is that we have patients who are coming in. Our role is to keep them healthy, and if patients are slipping through the cracks, meaning life happens, time passes, and before you know it, a year passes, they are no longer in the healthy zone for many of them, right? Years pass, and again, bacteria's continuing to grow and grow, and they're missing lots of places, right? So we start looking at how can we help our patients to be more consistent. How can we create processes that patients do not have their healthcare slip through the cracks? And it is really looking at how do we have processes in our practice that can help hold our patients accountable.
And so I just wanted to share a process with you that has allowed me and my practice, as well as the practices that we work with Delivering WOW to be able to consistently have at least a 97%, 98% hygiene reappointment rate. Now, why do I say not 100? Because there are going to be patients who quite simply cannot have a pre-booked appointment. A few examples in my particular practice is we have some people who live all over the world, so they may live in England, they may live in Canada, they may live in parts of the Caribbean, they may live in different places. And so they may not be able to set their next appointment, because it's only when they come in and they travel on specific holidays where they have their dental work done. We also have students who are in university, and so we're not 100% sure when they will be back in town. Same thing, we have students who are in boarding school, and so those students will typically come home for Christmas, and they'll come in the summer, and we'll see them during those specific times.
But outside of that, I really want to make sure that all of our patients have a next appointment on the schedule, and so what we have done is we created a process, and how it works is when Mr. Joe comes in, we say, "Hey, Mr. Joe, I'm going to go ahead and make your next appointment for six months, and if it does not work for you at the time, then we can always change it. But we found that a lot of times, life happens, and what happens is that in the past, before we were pre-making appointments or pre-booking appointments, a lot of times patients just, life happened and things slipped through the cracks. And we want to make sure that we keep you on track, because as you know, when you're cleaning your teeth at home, you're not able to get everything. You're doing your best, but when you come in, we have mirrors and we have lights, and so we want to make sure that we keep you healthy and keep you consistent."
Now, there are going to be patients, of course, that say, "Well, I don't know where I'm going to be in six months," and so this is a process that will allow them to feel comfortable still making the appointment. So what we do, or what we have done, is inside of our practice management software, there's always a color where you can have a customized, for example, you will have an area that says left message, and it will be a customized color. Maybe it's going to be purple. You have one that says confirmed. You have all of these different colors that can be there to code your appointment. So what we did was we actually created a new code, and it was called pre-booked. So we have Dentrix. We went in and we created an additional one called pre-booked, and we actually chose the color red. And so what we do is when we make the appointment, we will always want to make the appointment if possible the same day that the patient is in, and around the same time. And if we're always doing that, then that appointment time and day will pretty much always be available, right?
So we'll go ahead and put that in, make sure that works for the patients. We will go ahead and choose the pre-booked color, and then what we do is fast forward six months every month, sorry, every Monday. What we do is every single Monday we look at, the front desk looks at, the next week's schedule, and anyone who has a red as a color code, we know that they were pre-booked six months ago. And so the front desk calls them, says, "Hey Mr. Joe, just reminding you that we had scheduled an appointment for you. It's going to be next week, Tuesday, at 2:00PM. Confirming that that time works for you. We look forward to seeing you then." And they'll say, "Yes, sounds great. I'll see you then." And we'll go ahead and get them confirmed. And if they say, "Oh no, I'm traveling," we say, "Not a problem. We can go ahead and move that appointment for you," and we go ahead and say, "When are you coming back from your travels?" And they'll say, "Well, I'll be back on a specific date," and we'll say, "You know what? Let's wait about a week, because I'm sure you'll be busy when you get back, and if you'd like we can schedule it the following week, if that works for you. We can do either morning or afternoon. Which would you prefer?"
And so the goal here is to never let the patient actually come off the schedule. If they cannot make it, you find another time, because what you want to make sure, and this is the verbiage, is that you don't have their healthcare slip through the cracks, right? And what we have found is that when patients say they will call back, life happens, and before you know it, they're three months, four months, sometimes a year, even, past due. And you can tell the patients that, because that's the truth, right? And it makes sense, and they're like, "You know what? You're right. Let me go ahead and make that appointment." And so that is the process.
Now, there are going to be some patients that you're not going to get on the phone right away, so you do have an opportunity to make a few attempts. Also, as you know, there are automated processes, so we have that in place, as well. That can send an email reminder or a text reminder to the patient, and so we have that process in place, as well. But it's really nice to be able to have that phone call, because that's when patients will say, "Oh no, I'm traveling," because sometimes what happens, I know I've had this happen, as well, I'll have an appointment and I mean to call, I mean to call, but I get busy and then I'm like, "Oh no." Like it's the day before or two days before. And so if somebody called me a week ahead, and I knew that I was traveling, then I could just move the appointment, and you would have less opportunities there, in terms of the practice, to have people who are no-showing or are breaking appointments.
And it's also an opportunity, as well, to be able to look at unscheduled treatment that they have not actually completed within the six months' time, and you can go ahead and get that scheduled while they're already there. Again, "Mr. Joe, you're coming in for your cleaning. We noticed that you still have two fillings that have not been done in the last six months. We'd like to get that scheduled for you while you're coming that same visit, if that works for you, so that you don't have to miss more work. We can just get it all done while you're here, and you'll be done with all of those fillings."
So that's kind of the verbiage, and again, that allows you to be able to increase the production on the doctor's side, while you are also, of course, keeping your hygiene schedule consistently booked and filled. And you know, it's really interesting, a lot of times we focus on marketing, and you'll have 10 patients a month that you're getting from marketing, or 20, or 30, or 90, or whatever the number is, and a lot of times, practices are not actually checking what's happening in the back door, and you have patients that are falling through the cracks and just as you're getting 20 patients a month, you have 20 that are becoming inactive every month or have not come in for the last 18 months. And so this is a really great process that's going to allow you to be able to keep your patients healthy, keep them on track, have a really great process for communicating with your patients, making sure that you are not having patients slip through the cracks, as well as allow you to be able to do more restorative work and get that unscheduled treatment rescheduled.
So I hope that helps for you, and I really love being able to share all of these amazing tips and strategies with all of you. You are my people, and I love our Delivering WOW Podcast listeners, and our Delivering WOW community. Now, if you haven't had a chance, please make sure you're joining us inside of our Facebook group, which is deliveringwowhangout.com. And if you haven't had a chance already to sign up for our next marketing and practice growth challenge, you can do that by going to deliveringwowchallenge.com. All right, guys, that is it for today. Take care and keep Delivering WOW.
Hi, guys and welcome to another episode of the Delivering WOW Dental podcast. Today is going to be a little bit of a coaching session and today, we're going to be talking about how do you assume leadership? How do you level up, to be able to run a successful dental practice? So, what I see happening, so many times, is doctors are reaching out to me and they're blaming their team, right? They're like, "Oh, well, my team does not want to do vision boards. My team does not want to do scorecards. My team does not want to stay past 4:00 PM. My team does not want to, my team does not want to." Right?
Then, I look at practices where the teams are super pumped up and excited to actually help the business grow. I want to talk to you guys today about, how do you get that team that is excited to be able to work alongside you, to be able to create a really amazing place inside of your community? What I see happening, so many times with practices, is that, to be honest with you, you have not necessarily done due diligence in hiring.
What I mean by that, for you who are practice owners who are listening to this podcast, it's super important, before you even think about hiring a team member, that you're super clear about what you are expecting out of them. What is going to be their job description, right? Also, making sure that they are clear, in terms of what is expected of them, right? For example, if they are an office manager, it's not going to be possible for them to say, "Well, I can't come in until 10 o'clock." Or, "I can't work on Thursdays." Right?
It's not going to be possible, because the office manager or the team lead, they are the one who is essentially running the business for the doctor. Taking the doctor's vision and carrying it out, ensuring that all projects, in terms of community service and marketing projects are being done, whether they're doing it or not, right? Overseeing to make sure that it's done. Making sure that processes are continuously being built, systems. Written documentation of processes, making sure that the practice is growing week-to-week. That scorecards are being done right.
If you're getting resistance, doctors, from your office manager, saying that they are not able to do the things that need to be done, to be able to run the business, then either, to be honest with you, you've made a bad hire, right? It's not the right person for your culture. Or even more so, what happened is that a lot of times, we have not been clear about our expectations. What I find a lot, is that doctors are really amazing people and they are very kind. Sometimes, they're very afraid to step up and be a leader. If they are not happy with something that they're seeing in their business, they keep quiet.
I can tell you one thing that I've always said in my business, is that if somebody is going to be disappointed, it's not going to be me. It's not going to be me. I'm going to make sure that what we believe in is going to happen. If that means that, for example, we have made a decision that we are going to do one marketing campaign every month to help all the community, then it has to be done. Or, if we're going to give headphones and iPads to our patients while they're having a procedure done, so that they can listen to music, it has to be done, right?
As you're stepping into leadership, for many of you guys, it's super important that you understand that the business that you are running, you will get what you deserve, or you will get what you put into it. Or, you will get what you envision for your business, right? If you have a vision to be able to have a business where people are working alongside you, then first, you have to visualize that. Number two, you have to look at the employees that you have right now and think, "Are they there with my vision?"
One thing that we do inside of our platinum program and our inner circle, is we always want to make sure that we can get the teams aligned and we see who is on our team or not. Who's going to be a part of our practice vision or not. We find that out really early. Typically, what I find is, when we work with practices within the first year, there's changes in their team. Why? Because the doctors become better leaders. They know clearly what they want, they know what they're going to tolerate and what they're not. They're going to be better at hiring and being very clear and specific about what the roles are, right?
So, one of the things that we do with teams, of course, are the vision boards. Some people think that that's a little, silly exercise, but it's actually not a silly exercise. Having vision boards allows you to see what team members are going to give you pushback, or what team members are going to be excited, because guess what happens? Once the business grows and everybody works together, the team can achieve whatever is on that vision board. If they truly believe that they are in the right place with the right doctor, with the right teammates, then there's nothing that the team cannot do together.
As I start looking at, how can I grow businesses, how can I work alongside practice owners so that they can get to time and financial freedom? It is super important to be very clear, in your mind, about the business that you are going to have. Not one that you wish or hope that you're going to have. Not Looking at what others have and being envious. I see some of the people that we work with, they've got amazing teams and they come to us and they're like, "You know what? We've just flatlined. We have been in other coaching programs and nothing has changed. Our team wants to be able to get to the next level and we a need next level of training to be able do that."
I love when those practices come to us and then we have some that are, quite honestly, a mess. There's a lot of resistance and negativity on the team and the doctor is afraid to step up and be that leader. So, if you're listening to this and you are that leader or that future leader in your business, I encourage you, make that decision today, right? Make that decision today, that you're going to have that practice that you dreamed of. We spent a lot of time going into dental school and have put a lot of time, effort, expense and tears into building an amazing business that's going to allow us to be able to help a ton of people inside of our community. It's no way that we're going to be able to do that alone.
We have to have dedicated people who are working side-by-side, arm-by-arm with us, so that we can achieve the goals. We start looking at, "We need to have weekly scorecards done so that we can know if the doctor production per visit is high or low. We need to make sure that the whiteboards are being done. We need to make sure that the AR is kept below a certain amount." Right? There has to be consistent processes. If you have a team that's giving you pushback or making excuses, you're never going to achieve your goal, right?
A lot of those key metric tools that we utilize are there to be able to even highlight and see weaknesses. You look at, for example, if a hygiene production per visit is low, I can look at it and say, "Well, why is this so low?" When I'm reviewing scorecards at practices and then the doctors are like, "Well, my team member offered sealants to patients, but they told them 'no', so they're uncomfortable talking to the patients about sealants." I'm like, "Okay, well this is an opportunity for training." Like, "Don't accept that." Like, "Your team has to be trained on how to have verbal skills. They have to know that 4 out of 10 people are going to tell them 'no'."
Just expect that. So the first four, you're like, "All right, that was one of my four." Then, the fifth one tells you, "Yeah." You have prevented a health problem and them having a cavity, right? The benefit is definitely more than being afraid to have a conversation or communicate, you know what I mean?
Anyway, I hope this helps. I am just about to pull into my office right now, but I just wanted to send out that message today to you and I hope it speaks to you. We will chat soon. Again, if you have not joined us inside of our Facebook group, please join us at the Delivering WOW hangout. Once you're in there, please make sure that your introduce yourself so I can know who you are. I love Facebook Live videos, so if you can even come on and do a Facebook Live and introduce yourself, tell us a little bit more about you, we would love to get to know more about you and your practice. All right, guys, take care. Until next time, keep delivering WOW.
Have you ever considered hosting a virtual consult with a patient? This is still a relatively new concept in the dental industry but it’s really taking off for my guest on this episode of the podcast, Dr. Brian Harris.
Dr. Brian Harris is the Founder and CEO at Smile Virtual Consult, where he and his team provide treatment advice and guidance to patients via a 10-15 minute customized video. Patients simply submit a photo of their smile and a Smile Virtual Consult doctor responds with the answers to their questions along with recommendations for improving their smile.
Dr. Brian Harris is a cosmetic dentist based in Phoenix, AZ. He’s known for his ability to help patients achieve a beautiful smile and answering their questions for free in an open, honest and convenient way. In my discussion with him, we talk about how useful virtual consults are and why more dentists should leverage them in their practices.
On the podcast we discussed…
- How Brian got into cosmetic dentistry and what sparked his passion for virtual consults
- What a virtual consult is and how it can help generate leads for your practice
- How to let your patients know your practice offers virtual consults
- How virtual consults can help you increase your conversion rate and case acceptance
- The importance of connecting with your patients and being authentic
- Why virtual consults are a great way to get more referrals through word of mouth
If you’d like to find out more about Dr. Brian Harris and Smile Virtual Consult, you can visit their website and check out the 'I’m a Doctor' tab to schedule a call with a member of the team and learn more about how Smile Virtual Consult can help you connect with more patients.
To listen to the full podcast episode, click here.
What's up, guys? And welcome to another episode of the Delivering WOW Dental Podcast. I am super excited to be coming on today. So I just want us to share a few observations. As I was talking about on my last podcast, we had opened up our inner circle for about a week and we actually invited people who had been through our business acceleration boot camps and people who were in our coaching level of our Platinum Mastermind to apply. And what's really interesting is, again, patterns. You guys know I love to talk about patterns that I see and patterns for success, right? Now, this is really, really interesting because I do quite a few phone calls for practice owners who are looking to grow their businesses. And all of the practice owners that I spoke with this week who were interested in Inner Circle... First of all, they all signed up for inner circle.
But the interesting thing is that they were so excited, they were all in. They had done their homework and they were ready to get results, right? And it really makes me think about action takers. And interestingly, the same thing for me. A few weeks ago, I did a speaker training. And it was amazing. It was phenomenal. And so, as many of you guys know, I'm going to be speaking at Funnel Hacker Live, which is a huge marketing conference. And so I want to go all in to being able to deliver the best presentation ever. And so I'm speaking to another friend who is an amazing speaker and he actually works with men. He has a men's group that helps men to be better husbands and it's amazing. And so he had a speaking trainer that he has worked with as well.
And so I'm really overly obsessed with this whole thing right now, maybe. But I went all in and interestingly, the next training is a week and a half from now and it's in California. And of course, I'm like, "I know this person can help me, I know they can get me results. I see what they've done with my friend." And I did some research and I was just like, "I'm all in." And I look at, again, the patterns of people who are successful. I look at the patterns of those people who are in my inner circle. I look at the patterns of successful entrepreneurs and business leaders, successful dentists. And what's interesting, by the way, is that the doctors that joined my inner circle this week, they... Interestingly, money was not a big topic of discussion for them.
It was just like, "I want in. It doesn't really matter, the cost and because know it's going to give me results." And they did not micromanage, asking so many questions about the process. They just have seen how we've helped them already and they see the people that we've helped and they decided to be all in. And they're going to have amazing success and I'm so excited for them. And I think about calls that I have with some people who are interested in joining the platinum and we are on a call for a really long time and at the end of the day, they're like, "Wow, this can really help me with marketing. Wow, this can help me with hiring. Wow, this can help me with case acceptance. Wow, this can help me with building processes to know where there are leaky spots."
But then we come off the call and... Actually, before we come off the call, they were like, "Oh, how much is it a month?" And, "Oh gosh," and I'm like, "Well, if you're not ready to invest in the $1,200 a month program, that's why we have the $300 a month program." And if we can't grow your business, teaching you similar processes that we teach our inner circle that's allowing them to grow and add an extra $10,000, $20,000, $30,000, $50,000 a month.... If we can't give you that with our program, we might as well just shut it down. And so despite that, these are people that know that it can help them and know that it can take them to the next level. And maybe they don't believe that the investment can get them to the next level.
Maybe that's it. But I find a different pattern and that pattern is that some people are just really slow. And one of the guys today, I was on the phone with him and I'm just like, "You know what? It doesn't matter to me if you join the program or not. I want you to join it so that you can grow your business. But I know the program is amazing and I know it helps people get results." And so I'm like, "What's going to hold you back and what's holding you back? If it's okay, if I can get permission to coach you for a little bit." It's what holds people back from growing, is procrastination. And what holds people back is not taking a leap of faith and believing them themselves and giving themselves an opportunity to be successful.
And so they just do nothing and give themselves a chance to perhaps have failure. I don't know. Interestingly, as I've become... really started to own this whole mental space of my own, of knowing and having the confidence that what we're doing is crazy life changing and it's not being taught in any other programs. I'm just asking people, "Can I give you my... Can I get permission to just coach you on this?" Because that's what good coaches do. And one of my inner circle members today, I was like, "My job is to love on you. I love you so much, but my job is to kick your butt because you're not going to grow if I just am your friend and I don't point out what you need to work on. I love you so much to kick your butt." And she's like, "Yeah, I know. That's what I need."
So anyway, I am not really sure where I'm going with this podcast, but I guess the message here is that if you're finding something that can help you, and it's not just with the Platinum Mastermind or Delivering WOW. Perhaps it is a program that you want to learn how to be a better cook. I don't know. And you know that it's going to give you what you want. You just have to do it. Sitting around and procrastinating and thinking about it is robbing you of time where you can be successful. So I hope this message speaks to you and I'd love to be able to get to know more about you and your practice and if there's anything I can do for you, reach out to me. I'm here to help. I'm here to serve and I want to see you be successful. All right guys, that is it. If you've not had a chance to join our Facebook group, join us at deliveringwowhangout.com and we'll chat soon.
I’m so excited to introduce you to my special guest on this episode of the podcast, Weston Lunsford. Together, we discuss how you can find your ideal patient and the things you can do to attract more ‘rockstar’ patients to your practice.
As CEO of Dental Intelligence, Weston oversees the strategic direction of the company and its products. While he is responsible for the revenue growth and future expansion plans, he dedicates a large part of his time to be intimately involved with their clients, the dentists, to fully understand their needs, wants and experience with their solutions.
Weston spent the previous 10 years as the founder and principal partner in Lunsford Peck, a Certified Public Accounting firm providing services for medical and dental professionals with nearly 2,000 clients.
Weston and his team are passionate about what they do. They trust in each other and in their abilities to create something special, something unique, and something impactful. As Dental Intel always says, “we make incredible happen!”
On the podcast we discussed:
- Weston’s professional background and how he got into dentistry with Dental Intel
- How to increase production in your practice
- Why it’s important to identify the type of dentistry you want to do
- Efficient ways to target your ideal patients
- Why and how you should rate your patients
- How to increase patient retention
If you’d like to get a FREE practice analysis from Dental Intel, whereby you’ll discover strengths and opportunities for growth in your practice, click here.
For more information and to explore other episodes, click here.
What's up, guys? Welcome to another episode of the Delivering WOW Dental Podcast. I am super excited to be coming on today. I just wanted to share a few observations. As I was talking about on my last podcast, we had opened up our inner circle for about a week, and we actually invited people who had been through our business acceleration boot camps and people who were in our coaching level of our Platinum Mastermind to apply.
What's really interesting is, again, patterns. You guys know I love to talk about patterns that I see and patterns for success. Now, this is really, really interesting because I do quite a few phone calls for practice owners who are looking to grow their businesses, right? And all of the practice owners that I spoke with this week who were interested in inner circle, first of all, they all signed up for inner circle. But, the interesting thing is that they were so excited. They were all in. They had done their homework. They were ready to get results. It really makes me think about action takers.
And interestingly, like the same thing for me, a few weeks ago I did a speaker training, and it was amazing. It was phenomenal. As many of you guys know, I'm going to be speaking at Funnel Hacker Live, which is a huge marketing conference. So, I want to go all in to being able to deliver the best presentation ever. I'm speaking to another friend who is an amazing speaker, and he actually works with men. He has a men's group that helps men to be better husbands, and it's amazing. He had a speaking trainer that he has worked with as well, and so I'm really overly obsessed with this whole thing right now maybe. But, I went all in. Interestingly, the next training is a week and a half from now, and it's in California. And of course, I'm like, "I know this person can help me. I know they can get me results. I see that what they've done with my friend." I did some research, and I was just like, "I'm all in."
I look at, again, the patterns of people who are successful. I look at the patterns of those people who are in my inner circle. I look at the patterns of successful entrepreneurs and business leaders, successful dentists. What's interesting, by the way, is that the doctors that join my inner circle this week, they, interestingly, money was not like a big topic of discussion for them. It was just like, "I want in. It doesn't really matter the cost, and because know it's going to give me results." They did not micromanage asking so many questions about the process. They just have seen how we've helped them already, and they see the people that we've helped, and they decided to be all in. They're going to have amazing success, and I'm so excited for them.
I think about calls that I have with some people who are interested in enjoining the platinum. We are on a call for a really long time. And at the end of the day, they're like, "Wow, this can really help me with marketing. Wow, this can help me with hiring. Wow, this can help me with case acceptance. Wow, this can help me with building processes to know where there are leaky spots." But then, we come off the call, and you know ... Actually, before we come off the call, they're like, "How much is it a month?" And, "Oh, gosh." You know? And I'm like, "Well, if you're not ready to invest in the $1,200 a month program, that's why we have the $300 a month program. And if we can't grow your business teaching you similar processes that we teach our inner circle that's allowing them to grow and add an extra 10, 20, 30, $50,000 a month, if we can't give you that with our program, we might as well just shut it down."
So despite that, these are people that know that it can help them and know that it can take them to the next level. And maybe they don't believe. I don't know. Maybe they don't believe that the investment can get them to the next level. Maybe that's it, right? But, I find a different pattern, and that pattern is that some people are just really slow. One of the guys today, I was on the phone with him, and I'm just like, "You know what? It doesn't matter to me if you join the program or not. I want you to join it so that you can grow your business, but I know the program is amazing, and I know it helps people get results."
So, what's going to hold you back? And what's holding you back, if it's okay if I can get permission to coach you for a little bit, is what holds people back from growing is procrastination. And what holds people back is not taking a leap of faith and believing themselves and giving themselves an opportunity to be successful. So, they just do nothing and give themselves a chance to perhaps have failure. I don't know.
Interestingly, as I've become really started to own this whole space of ... or mental space of my own of knowing and having the confidence that what we're doing is crazy life-changing and it's not being taught in any other programs, I'm just asking people, "Can I give you my ... Can I get permission to just coach you on this?" Because that's what good coaches do.
One of my inner circle members today, I was like, "My job is to love on you. I love you so much, but my job is to kick your butt. Because you're not going to grow if I just am your friend and I don't point out what you need to work on, right? I love you so much to kick your butt." She's like, "Yeah, I know. That's what I need. You know?"
So anyway, I am not really sure where I'm going with this podcast, but I guess the message here is that if you're finding something that can help you, and it's not just with the Platinum Mastermind, or Delivering WOW, right? Perhaps it is a program that you want to learn how to be a better cook. I don't know. And you know that it's going to give you what you want. You just have to do it. Sitting around, and procrastinating, and thinking about it is robbing you of time where you can be successful.
I hope this message speaks to you. I love to be able to get to know more about you and your practice. If there's anything I can do for you, reach out to me. I'm here to help. I'm here to serve, and I want to see you be successful. All right, guys. That is it. If you've not had a chance to join our Facebook group, join us at deliveringwowhangout.com, and we'll chat soon.
Hi, guys. Welcome to another episode of the Delivering WOW Dental Podcast. Wow. It has been a while since I've come on and done a podcast from my car. Actually wanted to just jump in here and just tell you guys what I've been working on. I've been super busy, as many of you guys know, building out the back end of our Delivering WOW Platinum Mastermind program, which is where we have all of the different industry coaches. We've also been working in the mastermind creating content for our social bundles. We've been just adding on more and more resources for members who are currently in our programs. So, a lot of focus has been put to that, which, unfortunately, means that I have not been as consistent with the podcast. But fortunately, all of that work, or the majority of it, is behind me. I'm really excited to get back to our podcasts from the car.
Today, I actually wanted to talk to you guys about the power of creating an impact in your community. I actually just had a doctor who was going through our Facebook Bootcamp. They did a Project Smile, which many of you guys have heard me talk about Project Smile, which is a smile makeover competition that allows you to be able to come together with your team to be able to select someone to come in for a free smile makeover. What's really cool is, of course, it really connects you as a team. You serve the community. And ultimately, in terms of marketing and Facebook, it brings a lot of exposure to your business in a really, really positive way.
But, what was really neat is that this doctor actually tagged me. He was showing the video. This was the reveal of him and the patient. He's got the biggest hug ever from the patient, and what he said was, "It really feels good to be a dentist." It's so interesting that so many times I hear dentists that are coming to me that are burnt out, and they're tired, and they're exhausted. It's not easy being a dentist having to help patients with all of the emotional things that they've had to deal with in the past surrounding dental experiences and having to help them with that, having to manage people, having to work with different suppliers to get the lowest costs. It's not easy to run a dental business, let alone the toll that it takes on our bodies from having to sit in specific positions and things like that. So having this doctor say, "Wow. It feels good to be a dentist," it really made me feel good because it shows that, number one, the work that I'm doing to be able to help dentist is so powerful and it's so important, but it also shows how we as dentists can reconnect and find back our purpose and our passion. That really had me to start thinking about practices, purposes, and practices, gives.
A lot of times, we just go through the day and we don't think about our purpose. The purpose of our practice is definitely something that has not as much to do with teeth but what we're doing to leave a legacy in our communities. Interestingly, it has nothing to do with the money that we make. So, our purpose is, why do we exist? Why are we serving others?
And when you start looking at creating your purpose and your why, and you are having that culture in the practice, then what happens is that you're able to attract team members who are aligned and who are drawn to that purpose. It's really interesting is that when you look at a life cycle of a business, many times there are ups, and there are downs, and there are times when things are going really well, and there's a ton of new patients, and you're closing a lot of cases. Then, all of a sudden, you see that you have a slow month or you see that maybe there's a team member that is experiencing personal pain in their family and it kind of draws on everyone. So, that happens in every business.
Where you start to have a practice or when you have a practice that has a purpose, what you see is that you have team members that no matter if you're up, no matter if you're down, they're going to be there with the practice owner. They're going to be aligned to helping the business to be able to get over any struggles that it's going through. And again, when you start looking at what is the purpose and the purpose is to change the lives of your patients, when you start looking at what is the purpose, which is to give them better health, what happens is that when you start looking at case acceptance, then false beliefs that a patient cannot afford treatment or your beliefs that they will not be able to will not stand in the way of you telling people what they really need.
I see that a lot with talking to doctors. I say, "What is going on?" Actually had this happen recently with one of the practices that I work with one-on-one in my inner circle. We were going through their numbers, and their hygiene production per visit was really low. I'm like, "Why is this number low?" Everything else has been increasing like crazy. They smashed their production goals, and they've smashed their collection goals, and the doctor production per visit has gone way up, and their AR 30 days and up has been reduced significantly. So, they're working on so many things, and I said, "Well, what is going on with hygiene?" They said that essentially the hygienist had a patient that they offered a sealant to and the patient said, "I'm too old for this," and essentially told the hygienists that they didn't want to have the service done. From that point, the hygienist had in their mind that they were not going to offer that service because people didn't want it.
I'm here today to tell you that there's always going to be people that, number one, are not going to want what you're offering. Then, there are also times when people really don't understand how what you're offering them can truly help them. So when we are so certain that something can help them, it's really important that we break through that noise. I told the doctor and the office manager, I said, "What could have been said is that Miss Joe ... Just say, 'Miss Joe, you're being so funny. Actually, what's really interesting is that we have tons of patients who are even in their 70s that are getting sealants because they don't want to have a cavity pop up. They're in a position where they are getting older, and they have to worry about taking care of getting a cavity or having a toothache. So if we can prevent that, it makes a ton of sense, right?'"
So, sometimes it's just a little bit of coaching and verbal skills that we have to do with our team members. But what's interesting is that we have these concepts that happen with doctors as well. So they'll say, "Well, a patient really can't afford to have these implants or this number of implants, and so we're going to give them an alternate procedure or we're going to recommend something different." And in your mind, you're saying that and you haven't even spoken to them. You haven't even told them what you feel honestly is the best thing for them.
What's really important is that when you start looking at talking to patients, you have to talk to them as if the money doesn't matter. Because the fact is that it really doesn't. Because if we're serving people and we're telling them what we really need from our heart, they see that we care, and you're going to have patients to accept the treatment that you recommend. And when they do, of course, the funds will come in.
Again, I just wanted to talk to you about purpose and passion. Because if our purpose and our passion is to be able to serve people, to be able to help them, to make sure that they're healthy, to make sure that they're going to have peace of mind, then it's really important that we are all in with that purpose and we don't let false beliefs and internal beliefs get in our way of doing what we know is best.
Another final point to leave with on this podcast is to find a bigger calling. Find a bigger calling in your practice that will have you to keep working really, really hard. It could be that you want to be the number one practice known for helping patients who have sleep apnea. It could be that you want to be the number one practice known for helping patients who have dentures to be able to get a note, another option to be able to eat and have confidence. So, you're going to do everything that it takes to be able to get out there and serve.
And, again, having a purpose and a why, getting back to the beginning of the doctor that did the Smile Makeover Competition, there is nothing that you can do that's more impactful than to gift someone a beautiful smile. So if you've not had an opportunity to start Project Smile, I encourage you to do that. It would really significantly allow you to be able to, again, connect with your team and to be able to change someone's life.
All right, guys. So that is it for today. Thanks so much for listening. If you've not already joined us, make sure you join us on the inside of our Facebook group, and that is deliveringwowhangout.com. All right, guys. Take care. Until next time, keep Delivering WOW.
I’m super excited to be joined by the CEO of Dentist Advisors, Reese Harper, on this podcast episode to talk about financial planning and how to create more wealth as dentists. We also explore why it’s so important for dentists to be prepared and educated when it comes to using a CFP to help them grow their net worth and retire on time.
Reese is committed to building a team of expert advisors who help dentists fulfill their wealth-building potential. He began his career in 2003 and is a CERTIFIED FINANCIAL PLANNER™. He also holds CLU® and CHFC® designations from the American College of Financial Services.
Reese’s investment in leading edge technology and his decision to focus solely on dentists has led to a powerful service platform where advice is given with greater precision at faster speeds. He is the host of the Dentist Money™ Show, a popular speaker at dental conventions, and a regular contributor to dental publications.
In this episode, we discuss:
- How Reese got into financial planning for dentists
- Why dentists are often reluctant to attend financial events and build their wealth
- What to look for when choosing a financial advisor
- The steps you need to take to start financial planning
- How to make smart financial decisions
- Financial planning tips for dentists in debt
If you want to find out more about how Dentist Advisors can help you with your financial planning, you can book a free consultation here.
To listen to The Dentist Money Show, where you can find more tips and advice on making smarter financial decisions, click here.
You can also access Dental Advisors’ amazing Financial Education Library for Dentists, where you’ll discover lots of resources and insights on investing, retirement planning, personal finance, debt management, profitability, and many more topics.
To find out more and to explore other episodes, click here.
I’m so excited to have Dr. Drew Byrnes from Dental Membership Direct on the podcast to discuss how to integrate membership plans and create financing in your practice.
Dr. Drew Byrnes is a fee for service dentist and the host of the Fee for Service Dentist Podcast. He interviews everyone from industry leaders to bread and butter dentists to find out what is working for them and how we can all strive to perform better dentistry for our patients every day. He has made it his mission to help dentists grow the FFS side of their practices.
While dental experts say that fee for service dentistry is dead and that the golden age of dentistry is over, Drew is on a mission to prove them wrong. He is determined to stay out of network with dental insurances for his entire career.
In an attempt to unite those who share his vision, Drew pulls back the veil on dental insurance companies and levels the playing field by sharing tricks that we can all implement into our own practices.
On the podcast we discussed:
- Why Drew is so passionate about helping dentists create an automated dental membership plan
- The problem with modern dental insurance companies and their common loopholes
- The benefits of filling chairs with cash-based patients
- Whether you should outsource dental membership plans or manage them in-house
- How membership plans can help increase patient retention rates
- What you can get from the membership plan offered by Dental Membership Direct
- How Dental Financing Direct works and how it can benefit your practice
If you want to find out more about Dental Membership Direct and its software, you can schedule a call with the team here.
You can also lean how to automate your practice growth with a dental financing plan from Dental Financing Direct by visiting the website and scheduling a call.
If you’re new to membership plans and want to learn how to use your plan to grow your practice, increase patient retention and profits, the Membership Master Course is for you.
To listen to Dr. Drew Byrnes’ podcast, The FFS Dentist Podcast, click here.
For more information and to explore other episodes click here.
I’m thrilled to introduce you to my special guest on this episode of the podcast, Dr. Jessica Emery. Dr. Emery is the founder of Sugar Fix Dental and Dental Soiree and is a Chicago cosmetic dentist, entrepreneur and philanthropist.
Dr. Jessica Emery grew up just outside of Boston, in Worcester, MA. She followed in her mother’s footsteps and attended Tufts University School of Dental Medicine. She opened Sugar Fix Dental Loft here in Chicago, completely from scratch and built the practice of her dreams. At Sugar Fix, Dr. Emery has created a spa-like atmosphere treating her patients to white-glove service that she has become known for. She is also the creator behind ALL of Sugar Fix Dental Lofts social media and marketing.
In the fall of 2016, Dr. Emery founded; Dental Soiree. Dental Soiree has been a dream come true and holds unlimited potential for the future of dental marketing. Additionally, Dr. Emery recently launched Soiree Stock, a membership program that gives dental professionals access to unique styled stock photography.
On the podcast we discussed…
- The power of creative photography in dental marketing
- How to be more creative with your images
- Why your photography should tell a story about your practice from the patient’s perspective
- Tips for incorporating props and using stock photography
- How you can sign-up for the “GET SOCIAL” Workshop
Are you ready to put Instagram and Facebook to work for your dental practice?
Learn more about the GET SOCIAL Workshop from June 1st to 2nd in Chicago and reserve your spot here.
To learn more about the Influencer Package or Soiree Stock go here.
If you’d like to connect with Dr. Jessica Emery of Dental Soiree personally, you can contact her via Facebook or follow her on Instagram @thedentaldiaries or @surgarfixdentalloft
For more information and to explore other episodes click here.