The Savvy Dentist

May 4, 2018 | 0

The Savvy Dentist

Create a dental practice and a business life you love with Dr. Jesse Green as he interviews successful dentists, entrepreneurs, and athletes. Listen in as guests share their stories, ideas and business techniques that you can take back to your practice to have more patients, more profit, and less stress. This is the podcast where great dentistry meets great business.

201: 7 Instagram Hacks to Drive More Leads in 2020

Listen to 201: 7 Instagram Hacks to Drive More Leads in 2020In Episode 201 of the Savvy Dentist Podcast, Liza Choa - speaker, trainer, podcaster, and digital marketing strategist joins us as she talks about Instagram hacks that you can use today for lead generation. Liza is the founder of Content Maximiser, a company that helps your business convert more with better content. In this in-depth interview, Liza is going to share how 7 elements can increase your leads on Instagram. She also discusses the importance of a multi-channel approach in marketing. I’ve picked up quite a few ingenious ideas on this chat and I encourage you to get a pen and paper when listening to this episode because you’ll pick up tons of gems from Liza. In this episode we discuss:    [00:45] The story of how Liza found her way into the world of internet marketing. [02:50] The reason she chose to work with Instagram. [04:19] The buyer intention on Instagram versus other platforms. [08:16] Their process of taking people from the bottom to the top of the funnel. [09:37] Demographics in different online platforms. [11:42] The first hack on usernames. [13:39] 2nd hack on your business bio. [17:10] 3rd hack on links. [20:44] 4th hack on branding. [23:48] 5th hack on being intentional. [27:14] 6th hack on audience outreach. [31:52] 7th hack on Instagram Stories. [39:49] The multi-channel approach and email marketing.

200: Celebrating 200 Conversations

Listen to 200: Celebrating 200 ConversationsThis episode is a very special episode because I am celebrating the 200th episode of the Savvy Dentist Podcast. And today, I’ve invited Tyson Franklin to do the interviewing for me. Come celebrate with us as we hit this milestone in podcasting. In this episode we discuss:    [01:47] Dr. Jesse Green’s feelings on hitting his 200th podcast episode. [02:40] Committing to delivering one podcast a week since 2016. [03:20] The important life lessons he has learned from podcasting. [05:00] Time blocking & controlling his diary. [07:03] Other lessons podcasting has taught him.  [08:26] His feelings about re-listening to his earlier episodes. [12:05] Focusing on things that make a difference. [14:48] The importance of conversation and speaking [16:30] The difference between speaking and communicating. [19:05] Dr. Jesse Green’s favourite superhero. [19:44] The reason why Tyson likes Captain America. [22:05] Podcast guests that have made him nervous. [23:22] The story behind the audio snippet of Richard Branson in his podcast. [30:29] The difficult parts of producing his podcast. [39:09] Reasons why Dr. Jesse Green has stuck around in producing his podcast.

199: How to Get More Patients with Email Marketing

Listen to 199: How to Get More Patients with Email MarketingIn Episode 199 of the Savvy Dentist Podcast, I am interviewing Sue Rice who is an expert copywriter I have personally worked with. She is a professional copywriter, communications strategies and entrepreneur for over 25 years.  Sue is also very well-known in the world of email marketing and that’s the topic we are going to touch on today. She shares valuable information on the fears on email marketing, how to make your emails stand out and finding your voice to make your message come through effectively. In this episode we discuss:    [00:45] The story of how Sue found her way into the world of copywriting. [02:55] The things she loves about living in France. [04:50] Changes and constants Sue has seen in the world of marketing. [07:39] Sue’s thoughts on email marketing. [12:58] The business owner’s fear of sending emails to customers. [18:40] Finding your voice and balance with being professional and vulnerable in writing emails. [21:23] Things to be mindful of when emailing leads versus patients or clients. [27:11] Email campaigns for dental practice owners. [30:59] Maintaining the premium of your dental practice. [35:36] Making your email stand out and measuring your open rates.

198: A Guide to Making 2020 Your Best Year Ever

Listen to 198: A Guide to Making 2020 Your Best Year EverEpisode 198 of the Savvy Dentist Podcast is a solo episode by yours truly, Dr. Jesse Green. Before the year ends, I wanted to share some thoughts and practical strategies with you to help you make 2020 your best year ever. I am going to be talking about principles that can help you create a practice and a life you love, how you can implement these in your life and business and how it can make 2020 a better year for you. In this episode we discuss:    [01:29] Looking back and learning from the lessons of 2019 to make 2020 better. [02:35] The 3 Big principles I’ll be talking about to create a practice and a life you love and to also achieve work-life integration. [03:40] Suggestions on how you can design your future. [04:42] Planning and getting clear on your 10-year, 3-year and 1-year goals. [07:10] Revisiting your business model. [09:24] Things you can do to earn more. [13:52] Maximising your cash flow. [15:17] Leveraging your team and time. [20:37] Things to think about for making 2020 the best year ever for you.

197: Marketing Automations To Help Scale Your Practice

Listen to 197: Marketing Automations To Help Scale Your PracticeIn this episode of the Savvy Dentist Podcast, I am interviewing one of the key people who are part of my business both at the dental practice and coaching business - Jorge. He helps me with systems and operations, which he has an incredible pedigree on. We will be talking about systems and automations in our conversation today and will be touching on topics such as understanding strategies and tactics, common mistakes business owners make, automation, personalisation and so much more.  In this episode we discuss:    [01:04] How Jorge found himself in this line of work. [06:23] His definition of automation. [07:15] The effect of having simplification, structure and scale to get an outcome.   [07:57] Understanding strategies and tactics. [11:30] Working on keeping it simple. [13:41] Simplifying based on the needs of the business. [14:46] The things we need to be aware of in designing our systems. [16:47] Common mistakes businesses make in systems and automation. [18:37] Creating automation and personalisation at the same time. [21:30] Systemisation, automation and conversational framework working together. [22:55] Things to know and be wary of when implementing systemisation and automation in the business. [24:30] The importance of teams in systemisation.

196: How to Get the Most From Your Practice Manager to Accelerate Results

Listen to 196: How to Get the Most From Your Practice Manager to Accelerate ResultsIn this episode of the Savvy Dentist Podcast, I am interviewing a key person in my business, Melanie Thompson. She is the person who sits beside me alongside our business, the person I turn to to get things done, takes my ideas and implements them and sits with practice owner clients to help them work with receptionists, business partners, managers. We are going to be talking about how to get the most from your right hand person in your team. If you have a great relationship with your right-hand person, you are going to achieve your goals much faster than you would. In this episode we discuss:    [03:15] The importance of a right-hand person in a business to achieve the best results. [04:45] Defining a plus one in your business. [05:41] Key things that separate the practice owners and practices that really do well compared to those that are just okay. [07:29] The specific things we need to be clear about and the reason why we aren’t clear sometimes. [08:54] The reason why clarity is hard to achieve and the tools you can use to bridge the gap. [11:09] The role of the plus one in the business.  [14:10] Creating buy-in for the plus one. [18:50] Are plus one’s born or are they made? [20:52] Skills and attitudes of a right-hand person. [23:52] Things that surprise her in working with clients and dentists in the plus one-owner relationships. [27:03] Beginning the process of building a relationship with your plus one in your business. [29:13] Managing and mitigating risk regarding your plus one. [32:45] Great results of having a good relationship between business owners and their plus one.

195: Success Leave Clues with Dr Ayesha Aijaz

Listen to 195: Success Leave Clues with Dr Ayesha AijazToday on the podcast I am chatting with Ayesha Aijaz.  Ayesha has built an incredible business over the past few years and she shares with us today about how she built her business to a success, some of the challenges she has faced and how she has gotten to where she is today. I loved this interview and I hope you do as well and that it brings you a few ideas and things to implement in your business In the episode we discuss: [ 3.05 ] Ayesha talks about the changes in your career over the past five years. [ 3.45 ] We discuss the balance between lifestyle and business and how a business manager helped to create the balance. [ 5.02 ] The initial concerns around hiring a business manager are discussed and how these concerns were overcome. [ 6.33 ] The benefits of a business manager are discussed and how handling over control is needed. [ 9.05 ] We talk about the changes that Ayesha has gone through over the last 5 years and how not only operational changes have been made but also personal and mindset shifts that have  added to the success of the business. [ 11.18 ] Mistakes made in business are discussed and how it is important not to make emotional decisions.  [ 12.18 ] We discuss the need for organisation in a business and structure to keep it running smoothly. [ 13.06] Hindsight is mentioned and how mistakes made in business have stopped Ayesha from being able to run the business and the staff the way she should have. [ 15.32 ] We discuss challenges that are faced in business and what things that Ayesha would have done differently.  [ 16.20 ] Self care and mindset shifts are discussed and how they are important in order to running a successful business. [ 19.31 ] We discuss the common misconceptions and mistakes that dentists make in their businesses. [ 20.17 ] We talk about success being a personal thing and not to compare to other people success. [ 21.45 ] Ayesha gives her recommendations for others who are trying to build a successful business. 

194: Get Your Marketing Right for 2020

Listen to 194: Get Your Marketing Right for 2020In this episode of the Savvy Dentist Podcast, Josh Rimmington of the JR Marketing Group gives us pearls of wisdom on how to get our marketing right in 2020.  We talk about all things marketing, how to assess your marketing, making sure your strategy and marketing is aligned with your business strategy and so much more. If you are a business owner, you will definitely want to listen to this as Josh gives tons of information that may take your marketing to the next level.  In this episode we discuss:    [03:00] Josh’s learnings from his recent kickboxing match. [06:08] How Josh remained analytical, focused and on top of things during the match. [10:56] Josh’s observations on what has worked and not marketing-wise. [14:30] Things to look at to assess the effectiveness of your marketing. [20:11] Complexity in dental practice marketing. [24:13] Simplifying your marketing. [31:25] Changes in marketing trends over time. [35:35] Where email marketing stands in the overall marketing picture. [39:16] Reasonable open rates for emails. [43:26] Josh walks us through his Cut the BS Action Planner.

193: Motivational Interviewing for Dentists

Listen to 193: Motivational Interviewing for DentistsIn this episode of the Savvy Dentist Podcast, Claire Mullins, a coaching expert with many years of experience joins us to talk about her expertise in motivational interviewing and how dentists can apply this to their own practices. In this conversation, Claire unpacks how you, the practice owner, can get the best of yourself and your team so that your business can go the next level. She shares absolute pearls of wisdom that you will want to apply to your business to see it grow in the areas of harmony, productivity, and improvement. In this episode we discuss:    [02:47] The story of how Claire found her way from health care to mentoring and coaching. [04:46] What fascinates Claire about psychology. [05:53] General application of coaching skills in business. [06:46] Fundamental differences of coaching and mentoring. [07:50] Possible outcomes of coaching teams. [09:01] Claire tells us about motivational interviewing and what it involves. [10:22] 4 steps of a motivational interview. [11:56] Evoking skills a successful motivational interviewer possesses. [13:46] Motivating yourself to accomplish the things you need to do. [15:20] Common mistakes dental practice owners are making when trying to guide and build their team and what they can do about it. [20:14] Claire’s thoughts about dealing with context shifts in roles and maintain productivity at the same time. [22:19] The things make the biggest difference across business. [26:46] Being conscious about how we communicate and creating an environment with a specific intention. [28:39] Important takeaways from the conversation.

192: Strategies of the Super Rich

Listen to 192: Strategies of the Super RichIn this episode  of the Savvy Dentist Podcast, Tim Mcneely joins us to share his wisdom in helping dentists create passive wealth outside of their practice. He knows the industry intimately and his wife is a dentist  which puts him in a great position to speak to us about this topic. In this conversation we talk about the steps you can take to create wealth outside your practice, why you need to do it, what it takes to do it, and resources you can consider before or while going through the journey.  In this episode we discuss:    [02:16] The story of how he found his way into the work that he does. [03:19] The rationale behind why dentists need to start thinking about creating wealth outside their practice to develop passive income. [05:06] The look of a successful retirement. [07:06] Reasons why people don’t think about creating wealth outside their practice.  [09:15] First step you need to take to start creating the journey of creating wealth outside your practice. [11:10] Principles of wealth creation that stand the test of time that you can adopt. [13:04] Discipline as a very common characteristic seen in his most successful clients. [14:07] The percentage of income that should be allocated to future wealth creation. [15:00] Things you need to think about to prepare for changes in economic seasons. [17:10] Advice for people who are thinking twice about taking risks. [18:50] The challenges that dentists go through and what they should think about. [20:50] Overview of the book Becoming Seriously Wealthy. [23:06] His observations about the ultra wealthy. [24:42] Things that surprised him in his research. [27:05] Making creation of wealth a priority. [27:39] Where to get Tim’s book. [28:27] Resources for people on creating wealth and mindset. [30:27] The benefits of masterminds and peer-to-peer learning. [32:45] Big things to consider about creating your journey to wealth.

191: How Can You Help New Patients Find Your Practice

Listen to 191: How Can You Help New Patients Find Your PracticeIn this episode of the Savvy Dentist Podcast, Taylor Cutler, Director of Marketing in Australia and New Zealand for Podium. Podium is a multi-product platform that gives businesses and their customers the most convenient experience possible - from reviews to messaging and insights. In this conversation we talk about online marketing trends, general versus local google searches, getting online reviews from clients and practical tips on marketing and reviews that you can apply in your practice today. In this episode we discuss:    [00:40] The story of how he found his way into the space of online marketing and marketing in general. [01:54] Latest trends on searches in Google particularly in local search. [03:16] Difference between general search versus local search. [05:30] Specific searches versus broad searches by location. [08:29] The trend of getting online reviews for businesses. [10:02] Problems on getting reviews from clients. [11:58] Tips on how to ask for reviews from clients. [17:32] Views on asking for 5 star reviews or feedback. [18:49] Number of reviews a practice needs before they become a referral source in their own right [19:30] Four things google looks at when determining local search rankings. [22:23] How reviews affect team recruitment or employee applications. [24:08] The things that are making a difference, adding value, and creating loyalty to customer experience. [28:27] The future of marketing trends.

190: REBROADCAST: How To Scale Up Successfully with Verne Harnish

Listen to 190: REBROADCAST: How To Scale Up Successfully with Verne HarnishIn this episode, I chat with Verne Harnish. Verne is the founder of the world-renowned Entrepreneurs' Organization (EO), with over 11,000 members worldwide. He is also founder and CEO of Gazelles, a global executive education and coaching company with over 180 partners on six continents. Verne has spent the past three decades helping companies scale-up. In today’s episode, we chat about: The 4 key elements that determine why some businesses make it and others fail Why you should never make a decision alone Ways dentists can compete and scale in a competitive market Expert customer service tips Finding ways to scale when you love your own craft Why you need a daily huddle and more

189: Understanding Competitive Intelligence

Listen to 189: Understanding Competitive IntelligenceIn this episode of the Savvy Dentist Podcast, Babette Bensoussan, founder of MindShifts, joins me as we talk about competitive intelligence. Babette is internationally acclaimed in this space being a Competitive Intelligence (CI) Expert and Strategist. She is both an academic and an entrepreneur and has written numerous books around this topic. Our conversation also touched on industry trends, relevant data that businesses need, making decisions in a volatile, uncertain, complex and ambiguous world, and positioning your practice for growth. Join us in this interesting and fascinating episode today. n this episode we discuss:    [02:17] Babette’s background and how she works as both an academic and an entrepreneur. [09:59] The books that Babette has written. [11:09] An overview on competitive intelligence. [14:22] Typical data used by businesses for analysis. [17:22] Social trends or changes as consumers. [23:24] Babette’s view on a collegiate environment and a competitive marketplace and how they do or do not co-exist. [25:12] Self-interest and emotional intelligence in people. [28:59] The VUCA (Volatile, Uncertain, Complex, Ambiguous) model. [32:53] Advice for small businesses on being able to respond in an agile manner. [35:24] Decision making in a VUCA world and how you can minimize risk in those environments. [40:15] Common traits that good leaders have.

188: How to Introduce a New Clinical Procedure

Listen to 188: How to Introduce a New Clinical ProcedureIntroducing a new clinical procedure is not as easy as it sounds. On this episode, I shared a lot of tips and tricks on how you can go about the process in an efficient and open way. If you are clueless on where to start introducing a new treatment to your patients, this episode is for you. Dr. Jesse Green also touched on the  things you need to master, the marketing tactics you need, and the benefits of giving them a chance to enjoy the simple things we love too. In this episode we discuss:    [02:18] Bringing back the skill set into your practice. [03:26] The three skill sets you need to master. [04:08] Marketing tactics to attract patients. [13:45] Introducing and presenting the service. [15:22] Biggest mistake in case presentation. [16:13] The things clients research on the process. [17:48] What kills efficiency and how you can be more efficient in the practice. [19:57] Training your people. [20:31] Benefits of introducing a new service in the practice.

187: Integrating Paediatrics Into Your Practice

Listen to 187: Integrating Paediatrics Into Your PracticeKids may be quite a challenge as patients, but can be the most rewarding as well. Dr. Tim Keys, a Specialist Pediatric Dentist - my guest on today’s episode is going to generously share his knowledge with us on handling kids under your practice in the best possible way. This is a wide ranging interview with so much topics to be covered from behavioural issues, parental management, and of course, tips, tricks and techniques to operate efficiently. If you are a dentist seeing kids or planning to take in kids in your practice, this episode is for you. In this episode we discuss:    [02:28] Tim’s journey and how he started in Pediatric Dentistry. [04:58] The struggles general dentists have in providing the best possible care for kids and how they can improve their ability to look after the kids. [08:34] Tips on managing parents and creating a relaxed environment for them. [12:34] Guidance on having parents in or out of the room. [13:44] Best advice Tim has received on dentistry in his journey. [15:35] Things he wished he’d known earlier about pediatric dentistry. [18:58] Techniques on efficient practice and longevity of treatments. [24:00] Tim’s advice for dentists on treating kids.

186: How to Build Wealth Outside Your Practice

Listen to 186: How to Build Wealth Outside Your PracticeHaving an income stream outside your practice can change your life and mindset, just like how it changed Salena Kulkarni. Salena is a wealth advisor at Phoenix  Wealth Group and is the author of an Amazon bestseller book called The Freedom Warrior: How to Build A Bigger Life Through Alternative Property Investment Strategies. Salena is our guest on Episode 186 of the Savvy Dentist Podcast, where she’ll be sharing the most important things we need to know and understand about investments. In this episode we discuss:    [02:48] Salena’s journey and what led her to property investment. [05:46] The highs and pitfalls she experienced in her journey in property investment. [09:25] How Salena bounced back from her loss. [12:22] Process for developing your own rules, boundaries and parameters for investing. [16:28] What is a Risk fingerprint. [18:59] Where Salena sees opportunities these days. [21:50] Increasing the familiarity and understanding to decrease your risk with investing. [23:43] Diversification in investing. [26:48] Salena talks about network and net worth. [29:33] People Selena wants to have dinner with.

185: Scaling Series: How to Create a Winning Team

Listen to 185: Scaling Series: How to Create a Winning TeamAll of us understand the importance of having a great team to achieve our practice goals and set our practice up to go from profitable to scalable. But, many practice owners often encounter the problem of not being able to make their team operate at the highest possible level. In episode 185 of the Savvy Dentist Podcast, I’ll be sharing a practical step-by-step guide to create a great team that will take your business from profitable to scalable. In this episode we discuss:    [02:06] The types of team members in the 4 quadrants of the Performance Culture Matrix [04:22] Creating a great team by having an organizational structure. [07:32] One mistake businesses encounter when using organizational charts. [08:34] Approaching recruitment in a systematic and methodical way. [11:42] The process of the Magnetic Job Offer. [15:00] Creating a robust onboarding and training process. [17:18] Shifting the business owner’s role from being the primary dentist to building and leading the team. [18:01] Building a personal improvement plan for each of your team members. [19:45] Using the GROW Model in coaching your team and communicating with your patients. [21:19] Providing the team a great place for work help them earn a living.

184: What Farmers Can Teach Dentists About Wealth Creation

Listen to 184: What Farmers Can Teach Dentists About Wealth CreationEpisode 184 of the Savvy Dentist Podcast is a very interesting chat with Terry Tran who runs the Freedom Trader. The Freedom Trader is “ a community for normal, everyday investors who want something more out of their lives.” The company teaches based on his Philosophy of Financial Risk Management. Terry teaches financial freedom to people outside their current job without taking unnecessary risks because we know that creating wealth outside the business can really give you total freedom. In this episode we discuss:    [02:32] Terry tells us about his business and how he found his way into it. [04:00] How his experience shaped and affected him and his family. [06:52] Terry’s emotional response to losing $100,000. [08:48] The things that made Terry a really good student. [10:20] Differences between good and mediocre investors. [13:10] The financial weeds we need to be mindful of. [16:24] Steps to mastering fear and greed.  [18:11] Common challenges for business owners creating wealth outside their business. [20:02] Mistakes that people make when creating a 2nd stream of income.  [22:08] Interesting things that have surprised Terry in his own journey. [23:51] How the market changes.  [26:28] Topics to be covered by Terry in the Practice Max event. [27:41] Terry’s tip on creating wealth outside the business. [28:55] The power of compounding.

183: Creating a Practice with Profits and Purpose

Listen to 183: Creating a Practice with Profits and PurposeEpisode 183 of the Savvy Dentist Podcast is a very insightful and interesting conversation with Scott Andersen, Co-Founder and Director of Stakeholder Stewardship at Aritsan Dental. Scott generously shares their experience of being a Certified B Corporation practice and the practical and tangible steps they took to make sure they are operating in a commercially successful way while being economically and environmentally sustainable. I personally think that Conscious Capitalism is going to be a future trend. There is now a growing movement around it. And in this episode we are going to learn more about how it can improve your business, team fulfillment and retention, productivity and give you personal and professional satisfaction like how Scott and his wife experienced with Artisan Dental. In this episode we discuss:    03:10: Scott defines his role in their practice as the Director of Stakeholder Stewardship and lists down the 5 stakeholder groups in their business. 04:20: Scott shares an example of what his role involves on a day-to-day basis. 05:13: The backstory of how Scott arrived at this point in his career. 06:30: Understanding what a B Corporation is and where it falls under the umbrella of conscious capitalism. 08:31: Trends that will likely evolve in the movement of conscious capitalism. 10:52: Their experience in becoming a Certified B Corporation. 11:55: 4 tenets of conscious capitalism. 13:30: Scott explains conscious culture and how they apply it to their practice. 15:33: Commercial benefits of conscious capitalism for the business and its stakeholders. 21:07: Our practice’s water program with B1G1 as an example of conscious capitalism.  24:51: The first steps to take to start and implement conscious capitalism in your business. 27:44: Their practice’s success that they attribute to being a B Corporation. 28:28: The most interesting experience they’ve had since embarking on this journey.

182: What Makes a Valuable Practice

Listen to 182: What Makes a Valuable PracticeIn Episode 182 of the Savvy Dentist Podcast, we are going to have a valuable conversation with Lisa Singh, and we are going to talk about how to create a valuable business, a topic that is very near and dear to my heart. We’ll be discussing the drivers of value, how to maximize it, how to position your practice for sale, and ultimately creating the most valuable business that you can. Lisa has a degree and background in business and dentistry. She is uniquely positioned to understand what corporates are looking for as they buy practices, the key ingredients that must be in place, negotiating deals and terms. She is working as a practice broker which enables her to see both sides of the situation. In this episode we discuss:    03:24: The story of how Lisa found her way into this kind of work. 06:23: Trends that have shaken the way dentistry is done in Australia and overseas and where is it going? 07:55: Lisa’s career at Dental Partners now Maven Dental Group. 09:55: Things that corporates look for when acquiring a practice. 12:02: Risks that need to be addressed from the perspective of the practice purchaser. 13:57: The importance of a business plan in assisting the acquisition of a business. 15:40: Other factors in getting your business multiple. 17:56: Ranges of multiples that are accepted in the marketplace. 19:04: Integrating your practice smoothly with the corporate purchaser and making the transition easier. 22:19: Emotionally preparing for the sale of your practice. 23:03: The differences and similarities of selling privately and selling to a corporate. 24:44: How preferred providerships influence value. 25:32: Preparing for selling your practice. 28:28: Being flexible in your thinking.