The success of a dental practice depends on a multitude of factors, both internal and external. So, unfortunately, doing great dentistry simply isn’t enough to keep the business running. There need to be elaborate marketing campaigns with thorough planning in place. The team needs good leadership, enabling them to have the chemistry they need to work together productively. The list goes on and on.
In dental school, a dentist learned all about how to provide patients with life-saving treatment. But they didn’t learn how to manage a business, especially not one of the toughest types of businesses to manage. There are so many complex components that need to be taken care of behind the scenes of a dental practice. That’s why Dental Hub 360 is constantly supplying dental professionals with helpful blog posts, practice resources, training/education videos, and more.
No matter how overwhelming it all might feel, we’re always here to help you turn your dental practice into the practice of your dreams. And, believe it or not, the secret to unlocking the dental practice of your dreams is doing two simple things. So, if you’re interested in what those two things are and how you can implement them into your practice, then keep reading!
1. Get motivated.
In any dental practice, our dental team members are constantly communicating with both patients and coworkers. A front office team member has a job that revolves around exchanging idle chit chat with patients, scheduling appointments with them over the phone, and more. Hygienists, assistants, and dentists are constantly presenting patients with treatment plans.
Since a dental team is constantly conversing with patients, it suffices to say that no one on the team should be showing up to work wielding a sour temperament. They should be wielding a motivated attitude where they’re happy to take on anything that’s thrown their way. Otherwise, patients will be put off by them. Coworkers won’t want to work with them. They won’t be easy to delegate tasks to. There's an assortment of issues that arise as a result of a bad mood.
Dental professionals are just people in the end, though, and sometimes it’s hard to be pleasant toward anybody with all the drama we have to deal with on a daily basis. However, a good leader can create an environment where no employee walks through the practice doors dreading the workday. They don’t have to be Tony Robbins. They just need to get out of bed even on the coldest morning with enthusiasm. Eventually, their motivated mindset will enable them to turn even the most mundane conversations from performative cordialities that decorate the day to empowering, uplifting moments.
When everyone in the practice is motivated and has a good attitude, it’s going to make things run more smoothly overall. There will be better chemistry amongst team members, reduced toxicity in the workplace, and more. That friendly culture will manifest into a domino effect, too. Our patients will feel really welcomed to our practice, making them more likely to tout to their family and friend about how our practice makes them feel like VIPs. That means getting more patients in our chair, which means changing more lives, making more money, and achieving more practice growth. Who doesn’t want that? If you want to unlock the dental practice of your dreams, then you sure do.
2. Stay on the cutting edge.
Giving your team the right attitude is half the battle. It’s integral that they’re happily interacting with patients and team members alike. But none of that is worth anything if they can’t perform great dentistry. Performing dentistry isn’t a matter of being naturally gifted, though. Sure, it helps, but education is how dental professionals stay on the cutting edge.
So, in addition to a highly-motivated dental leader, a dental team needs to be well-trained. They need to have the latest education, resources, tools, and more. So, buy them a ticket for the next Smiles at Sea cruise for some quality dental CE or send them over to the Dental Hub 360 website to sift through our practice resources, educational videos, weekly articles, and more. It’s up to you to equip them with the skill-sets they need to thrive. Going on a Smiles at Sea cruise or visiting the Dental Hub 360 is a great way to do just that.
Are you on the path toward achieving your dream dental practice?
Your dental practice can become the dental practice of your dreams. The key to unlocking it is in understanding the power of a highly-motivated practice leader and a well-educated dental team. That combination is the key to unlocking your dream dental practice.
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